Communications Insights Newsletter
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SBCS Articles
The new branding: A view from the fashion industry
Branding is certainly the most important way to ensure a business’ success, so how do you build the best reputation for your brand? Traditionally, the
How to communicate to reduce resistance to change
It is well known that people in general dislike change. As a former colleague recently put it: “Only babies like change!”. This is especially true
3 Things You Can Do This Summer to Network Like a Natural in the Fall
Most of us cannot climb the corporate ladder alone. We need the support of friends, colleagues and mentors who want to help us reach our
The critical role of communicators to support scientists in the Spotlight
In the COVID era, the scientific community has been under the public microscope and in the media spotlight more than ever before. The pandemic has
Open Yourself to New Ways of Writing
As a communicator, a varied portfolio shows the breadth and depth of your abilities. Writing on different topics for different audiences pushes you and shows the world what you can do. And it’s fun!
Straight talk from HR: Set yourself apart from the crowd with video content
Videos stand out in the sea of resumes and increase your chances of getting a meeting. A good video can give HR and hiring managers a clearer picture of you; showcasing your communications skills, creativity, and enthusiasm in way that that resumes simply can’t.
The Anniversary We Could Do Without: A review of local Comms learnings from a crisis year
Christiane Becker, a Science Communicator who has been an invaluable source of reliable, comprehensive, and non-inflammatory COVID-19 information for the Basel expat community, shares her learnings from a year of COVID communications. Including: When more information is helpful vs. stressful; the importance of acknowledging our knowledge limits while still providing reassurance and how to take care of ourselves, the messengers, in times of crisis.
F*ck the virus, let’s make kindness contagious!
Peter Sandbach tells us a story about facing up to 2020’s challenges with a defiant look to the future. Not every comms story is a fairytale!