Branding is certainly the most important way to ensure a business’ success, so how do you build the best reputation for your brand? Traditionally, the process starts by defining the brand purpose, known as the ‘why’. Values and the mission, the brands’ promises to customers are then built around your why. With these elements in …
The new branding: A view from the fashion industry Read More »
It is well known that people in general dislike change. As a former colleague recently put it: “Only babies like change!”. This is especially true with organizational transformations, where employees often don’t see the need to embark on yet another new strategy when they are still assimilating the previous one. Everyone knows that the first …
How to communicate to reduce resistance to change Read More »
Most of us cannot climb the corporate ladder alone. We need the support of friends, colleagues and mentors who want to help us reach our goals. What we need is an engaged network – people who hear from us regularly, like us and are invested in our success. The best thing we can do for …
3 Things You Can Do This Summer to Network Like a Natural in the Fall Read More »
In the COVID era, the scientific community has been under the public microscope and in the media spotlight more than ever before. The pandemic has highlighted the critical importance of communicating science accurately, as well as the huge responsibility that scientists have in their roles as communicators. For the vast majority science is a complex …
The critical role of communicators to support scientists in the Spotlight Read More »
As a communicator, a varied portfolio shows the breadth and depth of your abilities. Writing on different topics for different audiences pushes you and shows the world what you can do. And it’s fun!
Videos stand out in the sea of resumes and increase your chances of getting a meeting. A good video can give HR and hiring managers a clearer picture of you; showcasing your communications skills, creativity, and enthusiasm in way that that resumes simply can’t.
Christiane Becker, a Science Communicator who has been an invaluable source of reliable, comprehensive, and non-inflammatory COVID-19 information for the Basel expat community, shares her learnings from a year of COVID communications. Including: When more information is helpful vs. stressful; the importance of acknowledging our knowledge limits while still providing reassurance and how to take care of ourselves, the messengers, in times of crisis.
Peter Sandbach tells us a story about facing up to 2020’s challenges with a defiant look to the future. Not every comms story is a fairytale!
I have found volunteering uniquely rewarding. Here are 4 ways to gain new skills and connections and feel great doing good!